Urea (Carbamide)

Urea (Carbamide) is a high-purity cosmetic and personal care active manufactured to exacting industrial standards.

Hydroxy Ethyl Urea (Hydrovance), also known as HEU, is a colourless and odourless moisturising agent used in the form of an aqueous solution.
It has efficient moisturising properties that offer non-tacky and non-greasy feeling to formulations. It also improves tactile sensory effects of products and improves skin elasticity. It has broad compatibility, allowing the freedom to formulate over a wide pH range and with an extensive variety of raw materials.

HEU is used in many products including conditioner, hair sprays, shampoo, styling product, and sun protection products.